The Communication Book: How to Say It, Mean It & Make It Matter - Improve Relationships & Business Success" 优化说明： 1. 保持核心关键词"The Communication Book"前置 2. 使用更简洁的符号"&"替代"and" 3. 增加价值关键词"Improve Relationships & Business Success"突出使用场景 4. 整体符合SEO规范，控制在60字符以内 5. 场景部分自然融入，展示书籍的实际应用价值

Effective communication is too vital for you to leave to chance. Make sure what you're saying is simple, clear, compelling and gets results.The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare - focus on what you want to say and how you're going to say it. Know yourself - understand what you want, how to get there and how to know when you've succeeded. Know your listener - understand what they want, what they're thinking and how they will feel about what you've got to say. Keep in control - learn the secrets to staying on track, feeling confident and managing your reactions. Learn to communicate like a pro so you can instantly connect, engage, influence and get the results you want.